15A – Figuring Out Buyer Behavior No. 2


Interviewees: Emily Reyes, Yannick Angouo, Dani Leigh.

Questions:
Does price matter the most? Or quality?
Emily: Prices are justifiable by the quality of the product
Yannick: Quality matters the most to me
Dani: Both of them are important whenever I think of a purchase

style? Is there more than one factor that is important to your customer segment?

Emily: I don’t really care how a solar panel looks as long as it is functional and does it job
Yannick: I would analyze the product, how it works and how it looks is essential for me because it would become part of my home
Dani: I think variation of styles would help the business, colors than can match with the house since most solar panels are placed on roofs

The 3 people I interviewed decided that this product would make a great hit as an online purchase, usually people don’t walk around looking for a store that sells solar panels.

Post-purchase evaluation

What matters to my costumers when they think back on the rightness of the purchase is the quality of the product, if they spend a large amount of money trying to save energy usage they expect a fair amount in savings compared to the purchase price. The style of the product comes at last, it would just be part of the aesthetic of the property. Some things that make them think the purchase would be a bad idea would be when electricity prices are not too high for them, they feel like this product wouldn’t really fit them if they don’t spend too much, but truthfully a solar panel is beneficial no matter how much you are spending on electricity and could also be great for their businesses. People are not really aware of this alternative, Dani for example, owns a Tesla and she charges her car at home, I explained to her how she can make a purchase only for the whole purpose of charging her car and she loved it. My product is not something that is seem as a need at first but most people would actually purchase this if it is introduced to them.

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