27A – Reading Reflection No. 3

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1)    What was the general theme or argument of the book?

The general theme or argument of the book was to give tips and tricks that can be useful for social media. Guy Kawasaki gives various tips on how to build a social media account and how to integrate those social media elements. The book provides valuable information about social media that could potentially help people build their communities online.

2)    How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

The book, in my opinion connected with and enhanced what I am currently learning in ENT 3003 through tips on how to optimize the use of social media. Some tips include your avatar, cover photo, biography, content, hashtags and videos. I remember Dr. Pryor has implemented the same method in teaching, he has taught in a way where he provides his students with valuable information in the form of videos, tips and simply discussing different course elements and also has talked about social media in his lectures and the importance of it. On the book is mentioned that creating a blog and building a community through the representation of ideas can be valuable in building your social media, which is similar to the way this class is structured.

3)    If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would recommend an exercise where students can create their Facebook or Instagram accounts about their business. And to only make sure the format is good enough for a business account because I know it is hard to get likes or views for videos as a business profile, so to follow the tips from the book and it can also help those who are interested in posting about their business on social media.

4)    What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

While reading the book, one of the things I found surprising was that people use all types of social media platforms, I have never heard of Google Plus or thought about using Pinterest to get my business out there. It is interesting how practical platforms are to spread the world about a private business, digital era has expanded our opportunities for any kind of personal or communal benefits.